Update - Behind The Scenes

This week the big project is trying to get the brochure off to print. It is quite an undertaking! I am really excited about the direction it is heading creatively - very vintage and artistic and a good blend with the website look, but with more people pictures. The big problem with creating a brochure is deciding how much information to include in the printed piece. For example, the schedule. People need to know what the schedule will be, but I also need to leave room for changes should the need arise. So the challenge is to communicate enough information so that people feel informed and at ease, but not so much that I commit myself to a plan that I have not fully fleshed out yet. The fun thing about the brochure is the way images and text work together to bring the message of the conference to life. Hana, my creative team leader, took all of the photographs and really captured the concept of beauty and femininity coupled with a little bit of the tough “warrior” spirit that we all need to possess if we are going to be world changers. I can’t wait to distribute the brochure. It desperately needs to go to print soon!!!!!

Posted on: October 31st, 2007